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Media industry leaders convene to discuss the safe and transparent use of AI

  • 3 days ago
  • 2 min read

On 3 March 2026 leaders of the UK media industry came together for a roundtable to discuss how artificial intelligence (AI) can be wielded safely and transparently by journalists.


The roundtable, convened by the Chartered Institute of Journalists (CIoJs), took place this week and explored the CIoJ’s proposal of a Kitemark, which would be given to indicate for audiences if and how a piece of journalism had used AI. 



Chaired by Lord (Guy) Black of Brentwood, Deputy Chairman at Telegraph Media Group, and a regular speaker in the House of Lords on press and media freedom, the roundtable was comprised of the CIoJ President, Gerald Bowey; CIoJ Chief Executive and General Secretary, Dominic Cooper; CIoJ Council Member and AI Spokesperson, Hamish Monk; as well as representatives from:


  • The Chartered Institute of Public Relations

  • National Union of Journalists

  • News Media Association

  • Professional Publishers Association

  • Public Relations & Communications Association

  • Society of Editors

  • Women In Journalism


CIoJ President, Gerald Bowey, commented: “I am delighted we were able to bring together all these influential bodies under one roof, to debate how the challenges presented by AI can be met, and how the opportunities can be leveraged.”


He added: “The roundtable found there is a growing need to protect audience trust and boost transparency in the face of a rapidly evolving technology landscape. We look forward to building on these conversations and driving through a productive solution for all stakeholders.”


Footnote: It is not intended that use of a Kitemark should be the basis for a lobbying campaign.  The objective is to stimulate a debate to explore the possibilities of implementing AI in a positive way, to help address truth and accuracy issues.

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